This course provides students with an understanding of the theory and practice of small business management and entrepreneurship. The course covers practical aspects of strategic business planning, including: feasibility analysis, market analysis, service and price planning, promotion and advertising, financial management and cash flow budgeting, and operational planning and control. Students learn to develop business plans that incorporate the fundamentals for various enterprises.

With the rise of privatization in our economy, the course is designed for those who want to specialize in managing their own small enterprises.

The general objective of this course is to teach you how to apply the skills you have learned in the functional areas toward the goal of starting a business, i.e., becoming an entrepreneur. While working in teams, you will learn to identify, conceptualize, plan, finance, launch, manage and harvest new ventures.

At the end of the course, students will be able to:

• Get an overview and orientation of the concept of entrepreneurship and enterprise development and its role in economic development.
• Understand, identify and explain the characteristics and qualities of successful entrepreneurs.
• Identify and discuss the entrepreneurial idea generation and development process.
• Identify the types of financing available and discuss important issues related to finance, the market and effective promotion of the new venture.
• Identify and understand characteristics of enterprises at various stages of development.  
• Understand and explain innovation.  

Chapter One:  Entrepreneurship– Fundamentals

1. 1.  Concept  of Entrepreneur, Entrepreneurship and Enterprise
   2.   Evolution of Entrepreneurship
   3.   Characteristics of Entrepreneur
   4.   Distinction Between Entrepreneur And Manager
   5.  Type And Classification of Entrepreneurs
   6.   Myths of Entrepreneurship
   7.   Charms of Being An Entrepreneur
   8.   Forms of Entrpereneurship
   9.    Role of Entrepreneurship in Economic Development
   10.  Creativity, Innovation, And Entrepreneurship
   11. Barriers To Entrepreneurship
   12. The Ethiopian case in entrepreneurship development
   13. Ethics and social Responsibility of Entrepreneurs

    Chapter Two:   Small Business – Fundamentals

1. 1.  Meaning And Definition Of Small Business
   2. Characteristics Of Small Business
   3. Rationale With Small Business
   4. Role of Small Business In Economic Development
   5. Reasons Why Many Small Businesses Fail
   6. Government Policy and Support towards Small Business

Chapter Three: Creativity, Opportunity and Feasibility Analysis

1. 1.  Sources of New Ideas
   2.  Methods of Generating Ideas
   3.  Opportunity Recognition
   4.  Opportunity Analysis Plan
   5.  Feasibility Analysis Plan

Chapter Four: The Business Plan

            4.1 What is the Business Plan?

            4.2 Who Should Prepare the Business Plan?

            4.3 Scope and Values of the Business Plan

            4.4. Basic Elements of a Business Plan

            4.5 Why Some Business Plan Fails

Chapter Five: Ways of Starting Business

                       5.1. Starting from the scratch

                       5.2. Buying an existing Business

                       5.3. Franchising

Chapter Six:   Product and Product Protection Techniques

            6.1. What is a product/service?

            6.2. What is intellectual property?

            6.3. Legal Issues in Setting up the Organization

            6.4. Patents, Copy rights, Trade secrets, Trademark and Licensing

            6.5. Product Safety

Chapter Seven:  The Marketing Plan

            7.1 Marketing Research

            7. 2 Market Intelligence and its sources

            7.3. The Marketing Mix

            7.4 Steps in the Marketing Plan

            7.4 International Marketing  

Chapter Eight:  Organizing and Financing the New Venture

            8.1 Estimating Money Needs

8.2. Preparing a Budget

8.3. Sources of Money

8.4. Methods of Securing Money

8.5. Operation and Organizational Planning

Chapter Nine: Managing Growth and Ending the New Venture

            9.1 Expansion and Growth strategies

            9.2. Ending the New Venture

 

MODE OF TEACHING-LEARNING PROCESSES

A combination of the following major methods of delivery will be used:

• Lecture of all chapters  
• Individual and/or group assignment /projects / term papers
• Class presentation and discussion by students
• Article review by students 

 

1. Nicholas Siropolis., Entrepreneurship and Small Business Management, All India Publishers and Distributors, Chennai, India.1998
2. David H. Holt., Entrepreneurship: New Venture Creation, Prentice-Hall of India Pvt. Ltd., New Delhi, India.2003
3. Sangram Keshari Mohanty., Fundamentals of Entrepreneurship, Prentice-Hall of India Pvt. Ltd., New Delhi, India.2007
4. C.B. Gupta & N. P. Srinivasan, Entrepreneurial Development, Sultan Chand & Sons, New Delhi, India. 1999.
5. Donald F. Kuratko & Richard M. Hodgetts., Entrepreneurship – A Contemporary Approach, Harcourt Brace College Publishers, U.S.A.
6. Desai Vasant, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House, Mumbai, India. 1997.
7. Khanka S.S., Entrepreneurial Development, Sultan Chand & Co., New Delhi, India. 1999.
8. Francis Cherunilam, International Business, Prentice-Hall of India Pvt. Ltd., New Delhi, India.2004.
9. Robert D. Hisrich & Michael P. Peters, Entrepreneurship Development, Tata McGraw Hill, New Delhi.
10. Peter F. Drucker, Innovation and Entrepreneurship, Affiliated East West Press, 1991.
11. Worretaw Bezabih,  Entrepreneurship: Amen business group 2010